This is the Sugar Loaf Brewery at 1023 Sugar Loaf Rd, at the foot of Sugar Loaf, the prominent river bluff from which it took its name, in Winona, Minnesota. The territorial village of Montezuma had only recently changed its name to Winona when Jacob Weisbrod launched a new brewing plant in Winona County. Weisbrod's original brewery, the second brewery to be able to be started in the county, began its operation in East Burns Valley during the fall of 1856. Within a few years the demands from the fledgling community outstripped the productive capacity of the original plant and Weisbrod found it necessary to erect a new and larger plant in the Sugar Loaf district. The first beer to be brewed at this location, was kegged in April 1862. In 1869, a young Bavarian immigrant, Peter Bub, who had been working at a Brewery in Milwaukee, Wisconsin moved to Winona and was hired by Weisbrod as Brew Master at the Sugar Loaf Plant. Weisbrod died the following year and young Peter Bub managed the brewery for his widow, whom Bub married in 1872. The extant brewery complex, which includes storage caves dug into the bluff, was constructed after a fire destroyed the original brewery in 1872. In 1903 W. M. F. Miller became affiliated with the brewery following his marriage to Pete Bub's daughter. Upon the death of Peter Bub in 1911, Miller became president and continued in this capacity until his death in 1941. Carlos Walters, the last president of Bub's joined the firm in 1928 following his marriage to W. M. F. Miller's daughter. The brewery later changed its name to The Peter Bub's Sugar Loaf Brewery and was operated by the same family until it closed in 1969. Bub's met the same fate as most other small town breweries, not being able to compete with the larger breweries and by the restrictions put on them by the federal government. The brewery was listed on the National Register of Historic Places in 1978 for its local significance in the theme of industry. The building has been converted into an antique mall, Treasures Under Sugar Loaf. Looking northwest.